Basically, Chouenne is the local dialect of the residents of Charlevoix. It is now also a tool for promoting local buying.
The value of the first 250 thousand Chouennes put into circulation will be 20% more than the Canadian dollar at the participating companies.
Then the Chouenne will always be worth 5% more than the Canadian dollar, always with merchants accepting it.
Avoiding the migration of dollars to large centers and the online purchases that are often made in large centers such as Amazon, this was really our primary goal.explains Johann Cote, General Manager of the Charlevoix Chamber of Commerce.
La Chouenne takes the form of 1 Ch, 5 Ch, 10 Ch, 20 Ch and 50 Ch tickets, but is also designed to transfer money online.
We increase the purchasing power of our citizens from the moment they buy locally
In addition to boosting the local economy, the currency accepted in 13 municipalities in the region can help reduce pollution.
The more short circuits we make with the products, the less greenhouse gases we produceMrs. Cote argues.
Banknotes are also safe, like Canadian banknotes.
La Chouenne for tourists
La Chouenne can also be used by visitors to the Charlevoix area.
Tourists will be able to take advantage of a 5% discount. They’ll say to themselves, “If I don’t spend all my Chouennes, I’ll have to go back.”Mrs. Côte says with a smile.
According to the director of the Charlevois Chamber of Commerce, the logo is well received by merchants in the region.
Traders who have not yet registered say: Come visit us, we can’t wait to take part in the movement.”, says Mrs. Cote.
I think there will be tremendous enthusiasm on the part of the population.
The first logo of its kind
Unlike other local currencies already developed in Quebec, such as the Solidarity Dollar in Quebec or the Demi in Gaspésie, Chouenne was not a citizens’ initiative.
We have a full time project managerMs. Cote explains.
Just over $220,000 was invested to start and further the project.
The concept of local currency is widespread in Europe, and it is the inspiration for the people behind Chouenne.
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