Monday, July 22, 2024

The circus king is back on another planet

Must read

Tony Vaughn
Tony Vaughn
"Total creator. Evil zombie fan. Food evangelist. Alcohol practitioner. Web aficionado. Passionate beer advocate."

You’re a frog, I’m a frog, kiss me ‘, sang Guy Laliberte over the past days. Disguised as a frog, the founder of Cirque du Soleil took center stage on his Instagram accountIt’s time to lather up his new frenzy.

• Read also: Cirque du Soleil wants to establish itself firmly in Saudi Arabia

• Read also: Here are the People of the Year in the business world, according to Quebecers

explained to Laliberte, via email, in response to questions from Newspaper.

In 2015, the businessman sold his company for $1.5 billion. In 2020, just before the pandemic, Caisse de Depot et placement du Québec, which was a shareholder in Cirque at the time, paid $75 million to purchase the last batch of shares.

Since then, Laliberte has been discreet, from his island in Polynesia, but has re-emerged in the past few days in raving video capsules. “I decided to return to my first love, at the front of the stage,” the interested main party admitted.

He, who has long been nicknamed “The Frog” due to his French-speaking origins in Quebec, chose to play with the symbol.

Guy Laliberte

Image is from INSTAGRAM, guylalibertedj

Frogs, Elvis and Jacuzzi

So we saw him, in a Jacuzzi, at sunset or on a table, surrounded by stuffed frogs, to the sound of love me baby Elvis Presley or Led Zeppelin.

These videos have allowed me to enjoy […] As in the days of the Échassiers de Baie-Saint-Paul, Laliberte recalls, referring to the beginnings of the Cirque du Soleil in the 1980s.

See also  Elliot Page on the front page of Time magazine

According to him, these capsules are mainly intended to stimulate interest in his new project, which was finally revealed yesterday at 22:22:22 GMT, 02-22-2022, a lucky date and time for numerology lovers.

“I have always loved symbols. I chose the name ‘Cirque du Soleil’ because for me the sun represents the energy of youth. […] 02-22-22 Inspire me and numerology allows you to open a portal in time, to create an opportunity to tell me [faire du] Storytelling explains the businessman.

Guy Laliberte

Image is from INSTAGRAM, guylalibertedj

immersive experience

But what about this new madness? Laliberté decided to embark on a new experience, both physical and digital, what he calls “phygital”, developed by Hanai World, which combines his creative activities.

Launched in 2021 by his company Lune Rouge, this platform relies heavily on the metaverse, an immersive experience, on the frontiers of reality and virtual, the so-called mixed reality.

It is increasingly used by big players like Nike, Walmart, JP Morgan, Disney, and Facebook and allows them to virtually connect with their customers using avatars.

During the pandemic, Guy Laliberte has been talked about for his many flights on his personal plane, the Bombardier Global Express. He has visited Hawaii and Tahiti in particular. With this project, he says he wants to “spread positivity despite the gloom caused by the pandemic”.

Three Questions for Guy Laliberté

Does your new project involve artisans from Quebec? Will there be links and offers here?

See also  Prince Harry and Meghan Markle sign a deal with Netflix

I have always said that creativity is one of Quebec’s greatest assets and I still believe in it deeply.

So yes, the creative force behind Hanai World – and behind all of my projects, for that matter – is in Quebec, which doesn’t stop me from collaborating with some international artists, as was the case with Circus.

From your island, do you miss Quebec?

I don’t miss the freezing rain anyway. Seriously, I don’t miss Quebec because I collaborate on a daily basis with my team, which is mostly there.

You’re no longer associated with Cirque du Soleil, but are you still thinking about the company you founded? Do you think there will be the same creativity as before?

I’m too busy to miss the circus. I’m in good contact with Daniel [Lamarre] As well as with the current leaders, I am following with great interest the rebirth of the circus.

I’m not here to give my opinion, but I believe that the next few years will leave more space for young creators who will be able to create shows that allow viewers all over the world to experience great emotions!

see also

Latest article