Friday, June 14, 2024

4 Ways Technology Can Improve Your Business

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Jillian Castillo
Jillian Castillo
"Proud thinker. Tv fanatic. Communicator. Evil student. Food junkie. Passionate coffee geek. Award-winning alcohol advocate."

Remember the days when people carried tourist maps, searched endlessly through telephone directories and wandered around post boxes?

That time passed quickly and now we are always just a click away from all answers.

Technological influence has enhanced life greatly. The 21st century is witnessing this enhancement in every field, especially business.

So why not build your business on a strong technological infrastructure to fit the world around you?

From social media to blockchain, we shall explore every important field of technology that you can use to skyrocket your productivity and strengthen your profits.

We will divide this article into 4 important business functions and explore how you can implement technology in each field.

1. Finances

Fintech has taken different shapes in recent times. Here are some major categories we need to discuss—


Cryptocurrencies are the future of money. They are the next big thing after the Internet. Because they are a decentralized form of currency, they ensure safety and security. Hackers can’t hack the currency and steal it because there are no middlemen involved.

If you’re looking for a safe and user-friendly platform to make Crypto exchanges, crypto genius can be your space. This platform helps you keep track of the ups and downs in the Crypto market and make lucrative trade decisions.

Accounting Software.

Accounting software is meant to track business transactions, handle them and prepare statements or reports on them. Accounting software automates financial tasks and makes them more accurate, efficient and convenient. It ensures the elimination of human errors.

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Crowdfunding has come a long way in recent years and it has helped many businesses too. Crowdfunding helps business owners to get funding without having to go through the hassle of a lending institution through online platforms.

Online Financing.

Online financing refers to the practice of lending money to small businesses and startup companies over the Internet. Online financing is done on websites operated by a number of different companies, such as Kabbage, OnDeck, and Lending Club.

2. Human Resource

Human Resource technology can enable a firm to automate several functions related to human resource management—

Talent Acquisition.

Technology helps the process of talent acquisition in the following ways:

  • The first is the internet. The internet enables us to recruit from a much greater pool of people, saving us time and money.
  • The second is automation, which helps to do away with all the paper-based and inefficient processes, saving us time and money.
  • The third is telecommuting, which lets us work with people from all over the world, saving us money on real estate and making use of the best and brightest no matter where they are.

Payroll And Compensation.

The role of technology in employee payroll and compensation in a business firm is to provide a more efficient and accurate way of tracking the time employees spend on their work.

Performance Management

The role of technology in employee performance management is to provide a way for managers to access and analyze data quickly, so they can make decisions that are based on facts rather than hunches. This kind of analysis helps companies avoid making mistakes when they make hiring and firing decisions, which can lead to costly lawsuits.

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Workforce Analytics

Technology has given businesses the power to effectively use data to support workforce analytics and better manage organizations. It has a direct impact on the way data is stored, analyzed, and ultimately used to improve the lives of employees and boost productivity.

3. Marketing And Sales

Marketing has changed drastically over the last decade. In the new business model, technology is a key factor in marketing.

It helps business firms engage with customers and develop relevant products and services. Consumers are not just buying but engaging and interacting with the brand through social media and eCommerce websites.

The Internet did not only make marketing an enriching task, but it also made it cheaper. Digital marketing has become a growing strategy for most 21st-century businesses.

4. Production

Every business has a technology strategy. Technology is the architecture that enables the business to do what it needs to do at a lower cost and a higher quality. Businesses need to see technology as a critical, non-optional component of the business architecture.

Wrapping Up!

The influence of technology in a business continues beyond production and delivery. Maintaining public relations has become more important than ever in this highly digital marketing landscape.

The aim of public relations is to create and maintain a favorable public image, with the goal of producing goodwill for the organization in the public’s eyes through the internet.

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