Sunday, June 16, 2024

How online casinos use data and information science to enhance the experience

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Jillian Castillo
Jillian Castillo
"Proud thinker. Tv fanatic. Communicator. Evil student. Food junkie. Passionate coffee geek. Award-winning alcohol advocate."

From better anti-cheat systems to game-optimizing features. Today’s online casinos use advanced analytics and data science to enhance the gambling experience. This is how they do it.

Gambling is a game of numbers. And the number of players, or the market per se, has continued to grow. The oldest pastimes in human history are today one of the most popular with at least 26% of the world’s population involved in some form of gambling each year, and especially the online gambling market has experienced significant growth.

The latest figures from Statista show that the online gambling market globally is anticipated to be valued more than 92.9 billion U.S. dollars in 2023. Now it is valued to be almost 59 billion U.S dollars. This means that the size of the market is forecast to double in the time to come. Dive into the numbers here:

First: Be sure to be safe
As more and more people open their eyes to the thrilling universe, the tech development of casinos, including their range of games and opportunities, explodes, but so does the risk of cybercrime! It is more important than ever to secure your presence online, especially when you’re gambling online, which can be a sketchy area.

Therefore, it is important to do your research and make sure to choose a trustworthy and legitimate casino, and preferably make use of a thorough guide that helps you form an overview of the best casinos on the market. Visit a Canadian one here:

Big Data

Going online has rendered vast amounts of data, which are being utilized for enhancing everything about the online gambling experience. The large volume of data generated by net casinos is today used by data scientists and other specialists in the data management field to customize and/or personalize the overall user experience to the account holder.

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They do so by using advanced or by first developing advanced software analytics tools. These tools help data analytics to collect and analyze vast amounts of data in a fraction of the time. And to produce actionable insight that can help playmakers create a more “giving” game, which balances the odds better without sacrificing too much of the company’s profit.

In other words, online casinos are using data analytics to gather information from big data about user experience, interface intuitiveness, and click-through rates. This makes it possible for them to know how they can redesign their website and user interface elements, so it becomes more appealing to their target audience.

Artificial intelligence and data analytics

Closely linked to big data is Artificial Intelligence, AI. Operators employ AI solutions like chatbots to boost customer service. Good customer service is personal and quick at understanding what the player needs. This can’t be underestimated for an excellent overall gaming experience and why a gamer chooses to return to a particular game.

The same objective lies in how AI, combined with data collection and analysis, delivers players’ accurate product personalization and customization. The more you as a gambler feel like there’s an actual croupier or “some” presence you’re playing towards or against, the more intriguing and “real” the game feels.

One of the most interesting examples of how Artificial Intelligence is used to automate “the feel of” quality interactions is how it is used to develop responsible gambling features. Through AI, user engagement is boosted, but this also means that the game can fish out problem players and ensure that responsible gambling prevails.

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Cloud Computing

It’s so overall prevailing that it no longer needs no mention; at the same time, it can’t be taken for granted. Cloud computing is the infrastructure that enables everything high-tech. Improving performance and scalability would not be possible without working through accessible server systems (or the cloud). It allows enhanced security, data analytics, and more. A cloud service provider also helps the users, i.e., the companies, to meet the regulatory bodies’ strict data management regulations.

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