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    Home»Tech»Facebook wants to analyze encrypted WhatsApp messages for advertising purposes
    Tech

    Facebook wants to analyze encrypted WhatsApp messages for advertising purposes

    Jillian CastilloBy Jillian CastilloAugust 4, 2021No Comments2 Mins Read
    Facebook wants to analyze encrypted WhatsApp messages for advertising purposes
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    According to a new report from The Information, Facebook is looking for ways to analyze encrypted data, such as WhatsApp messages, without decrypting the information they contain.

    The WhatsApp
    Credit: Unsplash

    Facebook is said to have assembled a team of artificial intelligence researchers to study ways to analyze encrypted data without decrypting it. The aim of this research will be Allowing Facebook to target ads based on encrypted messages on its WhatsApp messages.

    In fact, WhatsApp messaging is one of the few apps that offers end-to-end encryption, ensuring that only the sender and recipient have access to the shared information. So Facebook wants to find a solution to exploit this information shared by billions of users around the world.Without prejudice to the rules of confidentiality.

    To read also – Whatsapp: This is exactly the data that the app shares with Facebook

    Facebook wants to analyze encrypted messages without decrypting them

    According to information from The Information, the Facebook team will be responsible for developing a “symmetric cipher” solution, which allowsAnalyze encrypted information such as WhatsApp conversations, but without decrypting it. In other words, Facebook will eventually be able to extract your WhatsApp chats data using an algorithm to serve targeted ads, but no human will be able to access the analyzed data.

    For now, Facebook has denied the claim, asserting that the information was ” It’s too early to think about symmetric encryption for WhatsApp at this time In fact, we imagine that it would take several months to develop such an algorithm. If Facebook can set it up, it can. Allowing the US giant to increase its profits by using your data for advertising purposes.

    To avoid a new controversy as happened during Changes its privacy policy on May 15thFacebook will condemn whatever happens Make sure this new project respects the privacy of its users. In the meantime, we recently learned that WhatsApp could gain a feature that users have been waiting for since thenIt will soon be possible to transfer your conversations from iOS to Android.

    Source : Android salad

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    Jillian Castillo

    "Proud thinker. Tv fanatic. Communicator. Evil student. Food junkie. Passionate coffee geek. Award-winning alcohol advocate."

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